Kallik provide software solutions which aid the process of producing, proofing and signing off labels and packaging that have to be legally compliant. They mainly work within the pharmaceuticals and cosmetics industry. Kallik approached us to pitch for a complete overhaul of all of their existing material. This is an example of a fully considered and co-ordinated project over web and print.
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Brief
Firstly to create an overall design feel and ownership which would be well received within the very clinical environment of pharma and cosmetics. Then create identities for each of their software solutions. Then to design and deploy the idents across several brochures, presentation materials, website and their own software interfaces.
Solution
For the overall identity we used a combination of technical and artistic images. This was to emphasise the creative control and the advanced technology that the software delivers. Then with thoughts of packaging and folded paper, we produced the product logos based around origami objects.
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